Ebook Download The Referral Code: Unlock a Constant Stream of Business Through the Power of Your Relationships, by Larry Pinci, Phil Glosserman
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The Referral Code: Unlock a Constant Stream of Business Through the Power of Your Relationships, by Larry Pinci, Phil Glosserman
Ebook Download The Referral Code: Unlock a Constant Stream of Business Through the Power of Your Relationships, by Larry Pinci, Phil Glosserman
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Referrals are the easiest, most effective path to more business and greater income. Unfortunately, most people fall way short in the number of referrals they receive because they misunderstand the ‘referral game’ and lack a system for generating warm business leads.
"The Referral Code" shows you exactly what it takes to receive a constant stream of qualified referrals through your existing relationships, including how to:
- Have people refer you, happily, willingly, and more often
- Avoid the 3 biggest mistakes that sabotage referrals
- Receive referrals that are warmed up and expecting your call
- Attract referrals regardless of the current market conditions
Providing great service or products is simply not enough to motivate most people to refer you. Without an effective referral system, you are missing out on business and income that could be yours. Read "The Referral Code" and discover how to receive more referrals now, and throughout the life of your business.
- Sales Rank: #1164253 in Books
- Brand: Brand: Morgan James Publishing
- Published on: 2010-10-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .23" w x 6.00" l, .76 pounds
- Binding: Paperback
- 230 pages
- Used Book in Good Condition
Review
"Guerrilla marketers know that the best source of new customers is old customers and that the way to tap into that source is referrals. That’s exactly why Larry Pinci and Phil Glosserman wrote "The Referral Code" and why you’ll love it." - Jay Conrad Levinson, Author, "Guerrilla Marketing" series of books
"Businesses spend thousands on marketing and advertising, yet frequently overlook the greatest potential source for new business leads: their existing relationships. "The Referral Code" lays out a simple, highly effective system for motivating your clients, friends and associates to connect you with the people they know who need what you offer."?- Daniel H. Pink, author of "Drive and A Whole New Mind"
About the Author
Larry Robert Pinci is a Leader in Human Performance Technology. He is Master Coach and Trainer of Neuro Linguistic Programming. He is also a Master Trainer of Clinical Hypnotherapy and a member of the the American Board of Neuro Linguistic Programming and the American Board of Hypnotherapy and a Certified Mediator through UCLA. He is a Doctoral Candidate for Clinical Hypnotherapy. For the past fifteen years, Larry has coached and trained thousands of people into powerful breakthroughs in their companies, careers, and lives. This includes individuals representing top corporations. His expertise is in taking businesses and individuals into the next level of excellence, competency and profitability. He is also a popular public speaker, seminar facilitator and published author.
Phil Glosserman is a business and sales trainer and coach. He works with senior executives, business owners, and sales teams to develop the strategies, actions and mindset to grow and better manage their companies. Phil has been coaching and training for eight years. Before becoming a coach, he spent 14 years as a senior manager in the software industry and 10 years as a professional drummer. He is a Master Practitioner of Neuro Linguistic Performming and a graduate of Corporate Coach University International. He lives in Los Angeles with his wife and two children.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Very quick read but delivers powerful techniques to gain more ...
By Amazon Customer
Very quick read but delivers powerful techniques to gain more referrals. Well worth the money and the three hours I spent reading it.
1 of 1 people found the following review helpful.
A simple and effective method of building referrals.
By Monty Rainey
No matter what business you are in, if a large percentage of your leads are not coming from referrals, you're missing a very important aspect of generating new business. In their book THE REFERRAL CODE, authors Larry Pinci and Phil Glosserman will show you how to carry exactly what the sub-title suggests; how to UNLOCK A CONSTANT STREAM OF BUSINESS THROUGH THE POWER OF YOUR RELATIONSHIPS.
If you've read Pinci & Glosserman's earlier book, Sell the Feeling, then you know this book is well worth reading. This is a business allegory and is a continuation of sorts of the allegory told in their earlier book. Neil, the main subject in Sell the Feeling, is now married to a young woman named Jennifer. When Jennifer finds herself under the supervision of a new sales manager that is a big advocate of cold calling and has set almost untenable benchmarks, Neil suggests she turn to his old mentor, Sam for guidance.
In the story that follows, Sam takes Jennifer under his wing and over the next few weeks, lays out a plan for generating new business that he calls the referral code. Pinci and Glosserman do a superb job of covering every detail you need to know to put the referral code to work for you no matter what business you are in. I am convinced if you follow what is outlined here, you will generate more referrals than you have ever had.
When you are baking, unlike stove top cooking, you're not really following a recipe, you're following a formula and that formula must be carried out with precision and in the proper order. That's what the referral code is. It's a formula that when carried out step by step, will produce the results you are looking for.
More and more today, we are finding books offering additional on-line information and tools, only most of the time that additional information doesn't amount to much. I've had a chance to look this over the free additional online information here can be put to work immediately to help you implement your own referral code. I really enjoyed reading the free download; `What Every Business Person Needs to Know About Making and Maintaining Agreements". If you manage a sales staff, you will find very useful information here.
I've read a few other books about building referrals and they've all been helpful, but The Referral Code outlined by Pinci & Glosserman is the simplest and makes the most sense. This is a common sense approach to putting the power of networking to work for you. I highly recommend this book.
1 of 1 people found the following review helpful.
a Must Read
By Sue
I just finished Phil and Larry's Referral Code and loved it. It is a quick read and loaded with so many great ideas, many of which are just a common sense way of looking at asking for referrals. I can't wait to start using their systems as I know it will increase my referral business substantially. The best part of the book was hearing when is the best time to ask for referrals as we all have passively asking for a referrals at the wrong time. Great job guys as the story telling is the best way to convey the message. I just ordered 10 copies to give to people. I am 100% confident this book if used correctly is worth its weight in gold. Anthony
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