Kamis, 29 April 2010

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In Business As In Life - You Don't Get What You Deserve, You Get What You Negotiate (Revised Edition), by Dr. Chester L. Karrass

"The Bible of Negotiation." That's what successful businesspeople say about this book. It is the most practical, sensible and useful book on negotiation ever written, bar none. There is good reason for this. It could only have been written by Dr. Karrass who is recognized as the leading expert in demonstrating how to successfully negotiate in any business. This book is based on Dr. Karrass' vast negotiating experience as well as his original research and consulting in every sector of the American economy including manufacturing, retail and service. He has developed customized programs and hands-on exercises for every industry from high-tech hardware and software to packaged goods, from engineering construction and design to chemicals and telecommunications. This book explains in clear, put-it-to-work terms, the strategies and techniques that lead to win-win agreements - agreements that get you what you want and leave the other side well satisfied in any negotiating situation.

  • Sales Rank: #292651 in Books
  • Published on: 2013
  • Number of items: 1
  • Binding: Hardcover
  • 470 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Timeless wisdom
By manhattan_mom
Couldn't resist reading this book after seeing the ads in SkyMall. I've spent so much time on developing business development acumen yet realized a greater and greater part of my roles is contract negotiation. So much of life is a back and forth and then compromise. The book is tremendously powerful and I've seen results right away in every area of my life. Highly recommended!

0 of 0 people found the following review helpful.
DO NOT read it if you like when you are taken by your customers
By Dmitry Baranov
It is a must-read book for everybody regardless of their experience in negotiations. DO NOT read it if you like when you are taken by your customers, suppliers, family members, colleagues, real estate agents or car salesmen :)

0 of 0 people found the following review helpful.
Head and shoulders above
By M. M. Jackson
Absolutely loving this book. Clearly written by someone who knows (knew?) the subject inside and out, he gives very human and very relatable examples...a distinct contrast to other titles which spoke in a far more dry, corporate style. A great way to learn this subject.

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Sabtu, 17 April 2010

[Y782.Ebook] Download PDF , by Jennings Bryant - Media Effects: Advances in Theory and Research: 3rd (third) Edition, by Mary Beth Oliver (Editor) Jennings Bryant (Ed

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  • Sales Rank: #7135914 in Books
  • Published on: 2009-12-18
  • Binding: Paperback

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Kamis, 08 April 2010

[A539.Ebook] PDF Ebook Hunted, by Christopher Russell

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Hunted, by Christopher Russell

Brind, who was raised with Sir Edmund's pack of hunting dogs, is the huntsman of Dowe Manor. Together with his best friend, the mastiff Glaive, and the rest of the pack, he protects Sir Edmund, Lady Beatrice, and their foster daughter, Aurélie.

But suddenly a tragedy strikes, one that Brind cannot prevent. In a fit of grief, Sir Edmund throws Brind, Glaive, and Aurélie—and her puppy, Gabion—out of the manor. Everywhere they turn, the vicious and lethal Black Death closely follows, as though they are bringing it with them. Can they evade this invisible enemy, as well as the angry mobs, the rogue soldiers, and the other sinister figures now threatening them? Glaive and Gabion—born to hunt, not to be hunted—may be their only chance for survival. Plague-bringers or not, Brind and Aurélie will never stop fighting to keep themselves—and their small family—alive.

  • Sales Rank: #4785142 in Books
  • Published on: 2007-05-01
  • Released on: 2007-05-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x .93" w x 5.50" l,
  • Binding: Hardcover
  • 272 pages

From School Library Journal
Grade 5–8—When the Black Death comes to Dowe Manor, killing Lady Beatrice, a self-serving monk named Brother Rohan blames the French house girl, Aurélie, and the simple-minded dog boy, Brind, as "agents of the Devil." Banished from the manor by the grief-stricken lord, the two young teens barely escape a witch-hunting mob and take to the woods with faithful brown mastiffs Gabion and Glaive. Brind's animal instincts help the pair survive until the menacing friar captures and parades them through town, allowing villagers to torture Aurélie and sentence Brind and his dogs to drown in the river. Suspense builds as readers are led to believe that the two are doomed, but the scrappy children elude the talons of death, whereupon a beautiful outlaw storms through town with her band of men and takes the "plague bringers" under her wing. The outlandish Chanterelle is the most interesting character, a vividly described redhead in emerald green silk, stealing top billing away from Brother Rohan with her cruel antics. Suspicious of her motives for keeping them in her custody, Aurélie and Brind wait for an opportune time to escape and make their way back to Dowe Manor, where they hope to be taken back in by their former benefactor. The story is action driven, enhanced by the well-characterized dog companions that exact the ultimate revenge on the tormentors. An entertaining romp through the Middle Ages.—Vicki Reutter, Cazenovia High School, NY
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Christopher Russell is a full-time scriptwriter who has worked on numerous television and radio programs. He is the author of Dogboy, the first book about Brind and Glaive. He lives with his wife on the Isle of Wight in England.

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2 of 4 people found the following review helpful.
Five Stars
By Lee Forbes
a super nice clean novel. I really like it.

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Rabu, 07 April 2010

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Acting Face to Face 2: How to Create Genuine Emotion for TV and Film (AFF2) is the second book in a series about the “Language of the Face” - or how the face communicates nonverbally. Building upon the work and concepts of many leading researchers, including famed Dr. Paul Ekman, that were introduced in the first book. AFF2 expands on the science of emotions offering practical exercises guiding its readers to true Emotional Alignment. Acting Face to Face 2 is not just another book on acting theory, it's a complete course in emotion training and developing. It contains links to videos, audio as well as detailed photos, explanations, descriptions and reference sheets of each of the muscle groups associated with the seven universal emotions. AFF2 goes even deeper, with a guided method to reveal how you personally express emotions, how others perceive you and what could be interfering with your emotional life in your character work. For the first time, you are presented with how the science of emotion and the art of expression are interwoven to assist the professional actor in achieving the real and genuine emotion necessary to not only move the story along but to captivate the viewer. This is where you will have the long awaited opportunity to learn to speak the Language of the Face, John Sudol's groundbreaking set of tools for on-camera actors and business professionals alike. "And when we do it correctly it allows the viewer to read your mind" is Sudol's emphasis when he teaches and coaches his students and clients. AFF2 contains ALL and more of what you were never told about on-camera acting!

  • Sales Rank: #684027 in Books
  • Published on: 2015-09-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .51" w x 6.00" l, .68 pounds
  • Binding: Paperback
  • 226 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Become a more efficient actor by working from the other end of the spectrum!
By Daphne
Picking up where AFF left off, this book breaks down very specifically what you need to do to bring appropriate, truthful emotions for the camera. The work and research done on this book as to which muscles constitutes which emotion has been mapped out and explained very succinctly. The book and the included tools have saved me lots of precious time trying to figure out how to recreate a particular emotion truthfully on my face so that it is exactly how I want to communicate to the audience exactly what I felt inside. The videos are an excellent supplement, and the audio for sense memory is brilliant such that you can listen and work on your sense memory if you are riding the subway, or you can do it as a daily meditation.

The best part about working on specific muscles on my face to create the desired emotion is that I would start to feel something when the original intention was just to move the muscles I wasn't used to moving. When the muscles were activated, I(!) started feeling that particular intended emotion, simply by working on the specific muscle groups! You can indeed achieve your desired outcome by working from the other end of the spectrum, making you a much more efficient actor in that regard.

John's work on emotional alignment for the camera that is encapsulated in this book (and other tools) is not only unique, it is a must have for every actor who wants to make it in the film and TV industry. If every actor reads and truly implements the tools, success is inevitable.

0 of 0 people found the following review helpful.
Awesome High-Level Technical Book on Acting Taught in an Easy to Understand Way.
By Jeffrey
I really appreciate that John included a quick refresher section on the ‘moving parts of an emotion’ in Chapter 3—this was a helpful reminder of all the great knowledge I picked up in the first book, AFF1. John’s writing style is clear, concise, and very easy to read and understand.

What I personally found to be one of the most valuable takeaways from John's 2nd book (this one) was the breakdown in the intensity of emotions being expressed and whether or not they are in alignment with how I really feel--they were not. I was either feeling a lot inside and not expressing enough or the exact opposite; being that I was expressing too much and not feeling that much inside. I also noticed that not all of the 7 Universal Emotions (Happy, Anger, Sad, Surprise, Contempt, Disgust, Fear) came naturally to me--it was much easier to display certain emotions over others. . This has been very eye-opening as it shows me EXACTLY what I need to work on. No guessing, no wasted time, straight to the point. And I believe that because I know this, the real growth in bettering my craft can begin now. Thank you John!

0 of 0 people found the following review helpful.
ACTING FACE to FACE 2 is making me A BETTER ACTOR!!
By David B Rhodes
This book is worth it's weight in gold! It picks up where Acting Face to Face 1 leaves off. In my opinion, both of these books are "must haves" for both novice and career actors. They are vital in that they show you how to effectively reveal on your face, what you are saying with your body and voice. We've all heard, and probably been given, the common acting direction-- "Just feel the moment and it will show through your eyes". A good part of the time, it's just not true! Quite often, the emotion that shows up on your face, isn't what you were feeling internally. Acting Face to Face 1 and 2 will help you, step by step, reveal your facial expressions, meaningfully, and in a way that captures the viewer's interest! Because, we all know--- "If it isn't interesting, you've lost your audience"!! I'm using both books constantly as I develop my character roles, and am seeing dramatic (pardon the pun) differences in my work!

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Acting Face to Face 2: How to Create Genuine Emotion For TV and Film (Language of the Face) (Volume 2), by John Sudol PDF
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Senin, 29 Maret 2010

[L975.Ebook] PDF Download Fitness: Steps to Success (Steps to Success Activity Series), by Nancy Naternicola

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Fitness: Steps to Success (Steps to Success Activity Series), by Nancy Naternicola

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Fitness: Steps to Success (Steps to Success Activity Series), by Nancy Naternicola

Finally, a progressive, easy-to-follow plan for total-body fitness that produces results!

Packed with group and at-home exercises, recreational activities, yoga, balance work, core work, and nutrition essentials, Fitness: Steps to Success provides a variety of options to create the perfect program for your goals, desires, and schedule.

Step-by-step instruction, full-color photo sequences, and expert advice accompany the most effective exercises and activities for cardiorespiratory endurance, balance, strength, flexibility, and core strength. The easy-to-administer assessments will help you identify where to start your program and track your progress along the way. You’ll also learn the benefits of each activity; recommendations for what, when, and how often; and the best exercises for achieving specific results.

With tips for staying motivated, recovering from lapses, and avoiding missteps in your fitness journey, you have all the tools you need to feel better, look great, and lead an active, healthy lifestyle. As part of the popular Steps to Success series—with more than 2 million copies sold—Fitness: Steps to Success is an instant action plan you can trust.

  • Sales Rank: #66703 in Books
  • Published on: 2014-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .50" w x 8.40" l,
  • Binding: Paperback
  • 224 pages

Review

“Fitness: Steps to Success helps you gain the confidence and know-how you need to improve your fitness and energy levels for a lifetime!” Use the step by step instructions to help you create your own fitness plan – working at your own pace and own intensity.”

Anthony Wall MS-- Director of Professional Education, American Council on Exercise

About the Author

Nancy Naternicola earned a BS in physical education teacher education and health at Florida Southern College, and an MS in physical education teacher education from West Virginia University (WVU). She is the fitness and wellness director of the College of Physical Activity and Sport Sciences (CPASS). Nancy develops fitness programming and teaches fitness classes for the WVU Lifetime Activities Program. She also oversees and teaches courses in the personal trainer minor and group fitness minor programs and teaches classes in the basic instruction program.

Naternicola manages the WVU Stansbury Fitness Center and supervises personal training and exercise physiology interns. She is a faculty member and master trainer for the American Council on Exercise. She has taught more than 15 types of group fitness, including step, kickboxing, fitness yoga, mat Pilates, sport conditioning, hip-hop, and boot camp.

Naternicola teaches for Fitness Pro Travel in Mexico, the Bahamas, Jamaica, the Dominican Republic, and Curacao. She chairs the Wellness Task Force and is the CPASS employee wellness coordinator and an American Red Cross instructor. She is a member of the West Virginia Association for Health, Physical Education, Recreation and Dance (WVAHPERD).

She enjoys all types of activities and sports and believes a body in motion stays in motion.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Fitness Steps to Success I love this book
By Murshid
Fitness Steps to Success

I love this book! I wish it had been available years ago when i began my own journey to fitness. If it had, I know I would have arrived much sooner to a better state of fitness. As it was, I wandered around in different programs that emphasized one or sometimes two main aspects of fitness and I never arrived at a feeling of completeness. Fitness Steps to Success offers clear concise directions for reaching results.

If you don’t use a trainer, this is a very good alternative! And if you do have a trainer this is like a collection of notes to be used when you are working on your own. This book contains all the foundational pieces that you would be paying a good trainer to teach you. Actually this book is complete enough to be used as a text book in a basic trainer’s instruction program.

For beginners the pictures and descriptions of exercises are excellent and include the essentials of posture and breath. For intermediate fitness fans these exercises include a progressive plan for a well balanced or well rounded approach which includes strength, balance, flexibility and cardiovascular conditioning. Many people tend to focus on only one or two of these areas and come up lacking in complete health and reaching the fuller potentials that fitness has to offer at every level of being. And finally, for those advanced in all of these health arenas it opens up the next stage for completion of fitness: the teaching of others…….as one really “owns" a body of work when they teach it or share it with others.

I especially enjoyed the chapter on behavior change which describes the stages we all pass through whenever we attempt yet again to change an unhealthy behavior. Then simple strategies for changing behavior guide you from where you are to where you know you are a changed person.

3 of 3 people found the following review helpful.
The Right Steps
By David Hale
I was curious to see if I could gain insights and approaches to achieving the benefits of fitness. I was not disappointed with this product. One of the many weights on our healthcare system as most folks may be aware is the lack of attention to our own fitness and well being. Inevitably this leads to problems, many that could be prevented. This book is certainly a step in the right direction to help us. Not only is it comprehensive and wonderfully illustrated but it is easy to follow and well designed.

The book takes you through each phase of the fitness path in the following detail: Overview, Testing and Evaluation, Goals, Cardiorespiratory Exercise, Muscular Strength and Endurance, Flexibility, Balance, Core Strength and Endurance, Nutrition, and Behavior Change. Some of the weight training equipment might be out of the reach of some, by and large their are plenty of simple equipment set ups requiring just a bench, free weights, and dumbbells. This book is an excellent start for those who seriously want to take on the challenge of achieving fitness in their life and is well worth that effort.

3 of 3 people found the following review helpful.
Easy to read
By Susanna Hutcheson
Well written. Easy to read. Discover how to build a fitness plan specific to your own needs and desires. Some exercises require minimal equipment, such as a bench. But others require nothing. For example, the wall sit, an excellent exercise. Great color photos show you how to do each exercise. The instructions are clear, easy to grasp.

Contents

Series Intro: Climbing the Steps to Fitness Success
STEP 1 Overview of Fitness
STEP 2 Testing and Evaluation
STEP 3 Goals
STEP 4 Cardiovascular Fitness
STEP 5 Muscular Strength and Endurance
STEP 6 Flexibility
STEP 7 Balance
STEP 8 Core
STEP 9 Nutrition
STEP 10 Behavior

Highly recommended.

Susanna K Hutcheson
Fitness and Health Researcher

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[W114.Ebook] Free PDF Legally Speaking, Revised and Updated Edition: 40 Powerful Presentation Principles Lawyers Need to Know, by David J Dempsey

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Legally Speaking, Revised and Updated Edition: 40 Powerful Presentation Principles Lawyers Need to Know, by David J Dempsey

A practicing attorney, a university professor, and a professional speaker, David Dempsey explains how to speak with power, passion, and persuasion.

Legally Speaking illustrates how to:

  • Master Stage fright
  • Analyse audience members and adapt a presentation to reach them
  • Create a powerful presentation
  • Utilize pauses, gestures, vocal power, and eye contact to maximize the impact of any message
  • Intensify the power of a presentation with effective visual aids
  • Capitalize on stories and quotations to make points memorable

Attorneys spend countless hours analyzing cases, reviewing facts, deposing witnesses, and drafting briefs and motions. But prevailing in a courtroom and conveying a message in a convincing fashion to judges and juries is far different and requires masterful communication skills.

  • Sales Rank: #1823251 in Books
  • Brand: Brand: Kaplan Publishing
  • Published on: 2009-06-02
  • Released on: 2009-06-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.10" w x 6.00" l, 1.26 pounds
  • Binding: Hardcover
  • 320 pages
Features
  • Used Book in Good Condition

About the Author
David J. Dempsey is a practicing attorney with the Atlanta, Georgia law firm of Coleman & Dempsey, LLP. In his last 25 years, Dempsey has distinguished himself as an award-winning professional speaker, having won the Toastmasters International Speech Contest for the State of Georgia in 1987 and 2000. He also serves as an adjunct professor of public speaking at Oglethorpe University, Atlanta, Georgia where he has taught public speaking for sixteen years, helping students and business leaders enhance their public speaking skills, increase their confidence, and create more persuasive speeches. He is also a presentation skills trainer who has worked with many Fortune 500 companies training, consulting, and conducting seminars on the art of powerful communication.

Most helpful customer reviews

0 of 1 people found the following review helpful.
No comment. Required for class.
By Diva
No comment. Required for class.

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Jumat, 26 Maret 2010

[F318.Ebook] Download Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

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Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

  • Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
  • Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
  • A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
  • Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

  • Sales Rank: #570553 in Books
  • Published on: 2009-08-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.07" h x .98" w x 6.46" l, 1.05 pounds
  • Binding: Hardcover
  • 288 pages

Review

“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”

From the Author
Thanks for making my book #1 in 8 different languages. Per your (my readers/fans) requests , I've updated and added ten new chapters to the best selling original. I hope you enjoy!

From the Inside Flap
Social Media.

Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.

Welcome to the world of Socialnomics—where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve—and your competition.

In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Fluff
By Djl
In preparation for a talk on social media to a niche group I belong too, I selected this book. I found one of the online videos in my research and really enjoyed the content of why social media is important, leading me to this book. I was hoping to gain some further intellectual insight from an expert on why social media is popular and successful ways of using it. I did not find it in this book. I don't doubt that Erik Qualman is one of the leading experts in social media. However, his writing style is unbearably unorganized (the section headings often never reflected the content below) and his examples are so unrealistic that I found the book a complete waste of time and money. The writing was filled with fluff, and I imagine you could condense the book of useful material into about 15-20 pages. I encourage anyone looking for tangible material to implement in daily life to avoid this book, and just rely on the YouTube video.

66 of 69 people found the following review helpful.
Severely Overrated
By Sheldon Chang
First, let me make it clear that I'm not an old grumpy throwback still trying to score deals in the classifieds section of my newspaper. I have an Internet history that dates back to the 80's and I design and engineer websites and I've done plenty of work on sites that either are social media sites or take advantage of social media sites. I have a very long view of social media and how far its come and how it has disappointed.

In the first paragraph of the introduction, Qualman writes "Just like social media itself, this book is written in sporadically digestible sound bites." This is all you need to know about this book. If you want a brainstorm of half-proven assertions that you can mine for ideas for your next marketing campaign, you'll probably find this book valuable. If you're looking to establish understanding and a long term outlook on social media, keep looking because another way that this book is like most social media is that it will have a short shelf life.

Socialnomics promises to reveal how social media transforms the way we live and do business, but it doesn't reveal or inform so much as it presents a lot of loose anecdotes about the power of social media and how it appears to be affecting the world. While he occasionally makes a passing mention of the downside of social media, his tone is too often an infomercial-like positivity about the sheer awesomeness of social media. A particularly cringe-worthy example is how he closes his introduction by claiming that social media will reduce redundancy and recapture billions of hours that can be redistributed toward the betterment of society.

This is a bridge too far and if you're going to make paradigm changing predictions like this, you'd better devote some serious grey matter into backing it up. Socialnomics doesn't. It's as if every argument in the book is allocated 140 characters of reasoning before we move on to the next topic.

Writing about disruptive technologies is a dangerous sport. Chances are that you'll be wrong about a lot of things, but the ones that have done it well like Howard Rheingold and Douglas Rushkoff were able to do it in a more profound way that caused you to evaluate how we interact with media and each other and their works continue to have value long after the judgement has come on whether they were right or wrong.

I get the feeling that Qualman can do better and in his next book he should write a book that can't be tweeted. It might have a longer shelf life.

34 of 35 people found the following review helpful.
On second thought, I'm changing from 4 to 3 stars...
By The Marketing Guy Who Drives Sales -r
Qualman does a very good job telling the reader why social media and social media marketing are not flash-in-the-pan fads that will be gone within a few years. Savvy marketers and brand builders must understand the new media environment in which they are operating and embrace it as the future. It is how things will be for a long time to come. Qualman helps you understand the environment and offers some insights on how others have leveraged social media to their perceived advantage.

The problems I have with this book stem from my perception that the author offers what seem like well pondered conclusions but reveals no data, no research and very little support evidence or hard quantitation so I was left to wonder if these "facts" are based on hard data or on the author's own biases and cheery assumptions.

He seems to talk about the 2008 U.S. presidential election a little too much throughout the book which is a bit annoying for business professionals looking for application and then late in the book Qualman delves into human resource management as related to social media and it just seems to go a bit overboard. Advice like, "[hire young talent and] simply get out of the way because the young talent may be vastly more talented in certain areas" may be accurate but it is so vague and general that it is worthless advice. One assumes he means that because young talent is much more in tune with social media that they will be able to perform better at job functions that have ties to social media, but again, no specifics, no details and no supporting evidence for this claim. It is at these moments in the book that it seems the author is a bit too much of a kool-aid drinking cheerleader simply repeating, "this changes everything." We've heard all the hype already. Now let's get down to specifics. His passion is clear but hard data is lacking.

That being said, the overriding message of this book is important for all business managers who need to understand how social media changes the game and why they cannot wait to embrace the future with social media touching just about every aspect of business and consumer behavior. Qualman makes the case as to why it isn't all going away anytime soon.

I recommend this book for those new to social media or those managers who still need to be convinced that it is the future direction of marketing. If you are already familiar with the space and are looking for advanced "how to" methods and detailed case studies then this is probably not the book for you.

--Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."

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